Tiendas de Cundinamarca
Service Design for Cundinamarca Stores
Driving economic growth through design, the Cundinamarca Government Digital Transformation Initiative aimed to bridge the gap between local producers and new markets. As a Service Designer, I led the development of a comprehensive service blueprint, mapping citizen journeys across digital and physical touchpoints to create a seamless commerce experience.
Client
Cundinamarca Goverment
Services
Service Design Design Methodologies
Industries
Goverment
Date
January 2023
Through extensive research, including virtual and in-person workshops and interviews with over 70 users across the region, I identified key pain points and opportunities in the buying and selling process. These insights shaped the end-to-end design of an integrated service, connecting virtual and physical stores to expand market access for farmers and rural producers.
By leveraging design thinking methodologies, we crafted a solution that empowers local businesses, enhances accessibility, and strengthens the region’s economic ecosystem.