Sencillo
Award to empowering microstores in Colombia
"Finantienda Segura" Innovation Challenge (United Nations Development Programme, UNDP Colombia, Fasecolda & Bank of Opportunities, 2024)
Client
United Nations Development Programme, UNDP Colombia, Fasecolda & Bank of Opportunities
Services
UI & UX Design Strategic Design User Personas Wireframing
Industries
Fintech | Goverment | Insurance
Date
November 2024
Participation as a UX Designer in the award-winning team that secured first place, composed of Colmena Seguros, Entre Amigos, and BeMovil. The recognition was granted for the initiative "Sencillo", an innovative solution designed to facilitate credit access and insurance for small shop owners in Colombia. The solution offers a revolving credit line of up to COP 5 million, with daily or weekly payments tailored to each business's financial capacity. Additionally, it includes theft and damage insurance, a financial education component through Fasecolda's "Viva Seguro" program, equipping shop owners with tools to improve financial management, and savings and sustainable growth mechanisms backed by BeMovil.
Soon will be more!