Entre Amigos webapp

Fintech empowering microbusinesses in Colombia

Entre Amigos is designed to provide microentrepreneurs in Colombia with easy and secure access to digital credit. With innovative solutions, we create an inclusive financial ecosystem that drives their economic and social growth, offering opportunities that traditional banks do not.

Client

Fundacion Grupo Social

Services

UI & UX Design Strategic Design User Personas Wireframing

Industries

Fintech

Date

January 2022 until now

Welcome Screen credit product
Welcome Screen credit product
Welcome Screen credit product

As a designer, I continuously collaborate with the marketing and development teams to optimize user experience and drive conversions. My role includes: - Monitoring and analyzing user interactions to identify improvement opportunities. - Conducting research, usability testing, and daily user journey analysis. - Ensuring seamless integration and user-friendly behavior of partner features. - Implementing data-driven UX enhancements to boost engagement and retention.

Persona Entre Amigos
Persona Entre Amigos
Persona Entre Amigos
User ID Registration
User ID Registration
User ID Registration
Credit personalization
Credit personalization
Credit personalization
Chatbot screens
Chatbot screens
Chatbot screens

During my years at Entre Amigos, I have driven UX design initiatives from multiple angles, including: - Designed high-fidelity interactive prototypes in Figma for a new Fintech product, reducing user friction points by 20% through iterative usability testing. - Led comprehensive user research, including contextual inquiry and persona development, to uncover insights that informed feature prioritization. - Developed a UI component library and design system, accelerating development cycles by 40% while ensuring a consistent brand experience. - Collaborated within an Agile framework with developers, QA specialists, and marketing teams to ensure seamless design implementation and maintain design integrity.