Cola&Pola Colombianizador Car

Responsive web for marketing campaigns

I collaborated with Bavaria on the Cola&Pola brand, leading the visual design for the Colombianizador Car campaign. This included key visuals, content grids, wireframes, high-fidelity UI, and interactive elements, driving a 15% increase in sales KPIs and brand engagement.

Client

Bavaria S.A.

Services

Visual Design UI Design Key Visuals

Industries

Drinks & Beverages

Date

November 2021

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

The Colombianizador Car project brought a bold and dynamic approach to promoting traditional Andean cuisine with Cola & Pola. Through an engaging web series, two renowned personalities embarked on a journey, visiting iconic restaurants and celebrating Colombia’s rich culinary heritage, all while enjoying a Cola & Pola. This initiative not only highlighted authentic regional flavors but also created a cultural movement, driving awareness and boosting demand for traditional Colombian dishes in a fresh, entertaining way.

Screen and thank you page
Screen and thank you page
Screen and thank you page
Dynamic approach screen
Dynamic approach screen
Dynamic approach screen
Dynamic approach screen
Dynamic approach screen
Dynamic approach screen

Feedback from audiences highlighted the web series’ authenticity, entertainment value, and its celebration of Colombia’s rich culinary heritage, reinforcing Cola & Pola’s connection to tradition and solidifying its role in promoting local gastronomy.